During mid-April, sports performance brand Under Armour (UA) unveiled a new ‘Live In UA’ brand platform tailored exclusively for the Australian market marking a pivot in Under Armour’s design, marketing strategy and creative approach by championing a fusion of functionality and fashion to meet the demands of today’s active lifestyle. Objective The brief was to… Continue reading Under Armour Australia Rolls Out Softer Edged, Everyday ‘Live In UA’ Local Campaign
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SERVPRO Activates PGA Tour & LPGA Partnerships Via ‘Mulligan’ Campaign Full Of Golfing Disasters & Do-overs
In Mid-March, SERVPRO activated its partnerships with the PGA TOUR and LPGA through a golf themed campaign created with agency BUNTIN called ‘Mulligan’. The cleansing and restoration company worked with the Nashville-based agency to create a comic, multi-spot campaign built around the unofficial golf tradition of the ‘mulligan’ – a frequently played, one do-over per… Continue reading SERVPRO Activates PGA Tour & LPGA Partnerships Via ‘Mulligan’ Campaign Full Of Golfing Disasters & Do-overs
NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign
The National Women’s Soccer League (NWSL) sought to build buzz and excitement ahead of the new season through a 2024 extension of its umbrella ‘WE PLAY HERE’ marketing platform which encourages fans to ‘Keep Up’. Objective Timed to leverage the 16 March kickoff of the 2024 regular season, the call-to-action style campaign seeks to build… Continue reading NWSL Expands #WePlayHere By Asking Fans To ‘Keep Up’ In 2024 Season Kickoff Campaign
Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
‘Field of Fake’ is the title of sports drink Bodyarmor’s comic, AI-generated Super Bowl 58 spot which spearheads a Big Game marketing burst aimed at driving home the brand message that there’s no substitute for reality in sports. The hero 30-second commercial stars a strong line-up of football stars: including Christian McCaffrey, CeeDee Lamb, Joe… Continue reading Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
Uber One Pairs Up With Andrew Agassi To Serve Up A Mullet-Inspired AO Winner
Uber One worked with agency Special Group to serve up an integrated, comic campaign leveraging its Tennis Australia’s 2024 Australian Open partnership fronted by (re-mulleted athlete ambassador and tennis legend Andre Agassi. Rolling out from early January, this integrated activation ran across TV, BVOD, online video, OOH, radio, social media and online owned channels. The… Continue reading Uber One Pairs Up With Andrew Agassi To Serve Up A Mullet-Inspired AO Winner
Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
US luxury fitness outfit Equinox went against the fitness brand grain with a January exercise and fitness #ItsNotFitnessItsLife platform prioritizing long term dedication over fleeting New Year‘s resolutions and built around a manifesto titled ‘We Don’t Speak January’. The national marketing burst, Equinox‘s largest ever campaign, was developed in partnership with independent agency Collins… Continue reading Equinox launches New Year Manifesto Marketing Initiative Titled ‘We Don’t Speak January’
NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
As the first match in the NRMA Insurance Men’s Test Series got under way on 30 November, new title sponsor and Cricket Australia platinum partner NRMA unveiled its initial activation strategy through an inaugural campaign based around thanking the vast network of helpers who make cricket so exciting for fans. The Insurance Australia Group… Continue reading NRMA Thanks ‘Network Of Helpers’ In Inaugural Ad Campaign For Cricket Australia Sponsorship
Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
Launched ahead of the start of the ICC Men’s T20 World Cup 2022, digital travel company Booking.com’s ‘Unforgettable Experiences Start With A Booking’ campaign was fronted by host country Australia’s fast bowling legend and brand ambassador Pat Cumins. The campaign aims to showcase that whether at a world class sporting event, a cricket match… Continue reading Pat Cummins Fronts ICC Partner Booking.Com’s Men’s T20 World Cup Campaign
The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out
The Gym Group’s September ‘Gym Face’ comic campaign focuses on the faces people pull when working out and is spearheaded by a humorous film featuring a multitude of different faces that people make in the middle of exercising. This music and facial expression campaign, titled ‘Gym Face’, centres around a simple fact that everyone… Continue reading The Gym Group’s ‘Gym Face’ Video & Playlist Focuses On Funny Faces Pulled Whilst Working Out
Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health
Asics continued to flip the typical sports marketing approach with a research-led initiative called ‘Mind Race’ which asked athletes not to exercise for seven days so that the brand could gain insights into any negative impact lack of movement might have on mental wellbeing. The initiative, developed in harness with agency partner Golin, ‘Mind… Continue reading Asics ‘Mind Race’ Asks Athletes Not To Exercise For A Week To Assess Mental Health
Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Garmin teamed up sprinter Kim Gevaert, Taekwondo champion Laurence Rase and agency FamousGrey for a Belgian/Luxembourg initiative called ‘Combat Warm-Up’ which guides users through a series of exercises which simultaneously teach self-defense. Part of the Kansas-based GPS and activity tracking wearable device company’s ‘Run Fearless’ platform, the idea is based on the idea that… Continue reading Garmin’s ‘Combat Warm-Up’ Social Tutorials Make Stand For Safer Running Conditions for Women
Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign
The last week of June saw Nike and partners kick off a campaign promoting its latest Grenfell Athletic FC kit through an initiative titled ‘Fabric Of The Community’ which was led by a spearhead spot and seeks to raise community support funds in the wake of the 2017 Grenfell Tower disaster. Promoting the… Continue reading Nike Promotes New ‘Grenfell Athletic FC’ Strip Via ‘Fabric Of The Community’ Campaign
