‘Field of Fake’ is the title of sports drink Bodyarmor’s comic, AI-generated Super Bowl 58 spot which spearheads a Big Game marketing burst aimed at driving home the brand message that there’s no substitute for reality in sports. The hero 30-second commercial stars a strong line-up of football stars: including Christian McCaffrey, CeeDee Lamb, Joe… Continue reading Bodyarmor’s ‘Field Of Fake’ Big Game Campaign Jumps On AI Generated Ad Bandwagon
Tag: Connor McDavid
Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
The National Hockey League has launched a new TV campaign across the USA and Canada to promote Shop.NHL.com and NHLShop.CA – on desktop and mobile – themed around product authenticity and player personality. Led by three commercials, which each carry authenticity messages about the official NHL licensed products, the creative features three current hockey… Continue reading Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
As the puck drops on the new National Hockey League (NHL) season, new kit supplier Adidas unveils its first official uniforms and ushers in the start of the season with an integrated campaign aiming to celebrate creativity in hockey and called ‘What If Hockey…’ This multi-platform initiative is spearheaded by a 30-second commercial, called… Continue reading Adidas Launches First Campaign AS New NHL Kit Partner With ‘What If Hockey…’ Spot
