For the first time ever, the 2022 FIFA World Cup is taking place in the Winter and so Lucozade Sport leveraged spiking soccer excitement by mixing football and the festive season with ‘The Very Unofficial England-ish Football Supporters Jumper’. Working with agency Adam&EveDDB, Lucozade marked the first ever Winter World Cup with a merchandising… Continue reading Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
Tag: Official
Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
The National Hockey League has launched a new TV campaign across the USA and Canada to promote Shop.NHL.com and NHLShop.CA – on desktop and mobile – themed around product authenticity and player personality. Led by three commercials, which each carry authenticity messages about the official NHL licensed products, the creative features three current hockey… Continue reading Three Hockey Stars Front TV Spots Spearheading Official/Authentic NHL Shop Comic Campaign
Pimm’s 1st Wimbledon Tie-Up Activated Via On-Site Bars, Pop-Ups, Social, Online Video & A Popsicle Partnership
Pimm’s is a drink that has long been associated with British summer sports, particularly Wimbledon, but this year sees the drinks brand finally become official partners with the world’s top tennis tournament: a status it is celebrating with an integrated, multi-platform campaign on- and off-site and across its social platforms. The British drinks brand’s… Continue reading Pimm’s 1st Wimbledon Tie-Up Activated Via On-Site Bars, Pop-Ups, Social, Online Video & A Popsicle Partnership
Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
Olympic swimming legend Ian Thorpe is the face of Optus’ #FanUpAUS Olympic Games campaign. Thorpe stars alongside TV personality and journalist Lee Lin Chin and the Bondi Hipsters in a comic campaign activating the telco’s rights as an official sponsor of the Australian Olympic Team that encourages Aussies to show their support to Olympians… Continue reading Swimmer Thorpe & Media Star Lee Lin Chin Front Optus #FanApAUS Social Support Olympic Work
