For the first time ever, the 2022 FIFA World Cup is taking place in the Winter and so Lucozade Sport leveraged spiking soccer excitement by mixing football and the festive season with ‘The Very Unofficial England-ish Football Supporters Jumper’. Working with agency Adam&EveDDB, Lucozade marked the first ever Winter World Cup with a merchandising… Continue reading Lucozade Sport Launches ‘The Very Unofficial England-ish Football Supporter’s Jumper’
Tag: Unofficial
Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign
Leveraging the fact that there is no official England song for Russia 2018, former FA kit supplier Umbro is ambushing the tournament and filling the void with a new campaign exaplining how to write a classic football anthem. The sportswear brand’s campaign, which runs primarily across YouTube and Umbro’s other digital and social channels,… Continue reading Umbro Ambushes World Cup With How To Write A ‘Hit Football Anthem’ Comic Campaign
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
Perhaps the most interesting and controversial campaign around the NHL PlayOffs was Budweiser Labatt’s guerrilla ‘hockey tickets for life’ promotion. Budweiser is Canada’s top selling beer brand and until last year it was the official NHL beer. A position it lost after a high profile legal battle with the NHL and rival Molson.… Continue reading Budweiser ‘Playoff Payoff’ Promotion Ambushes NHL
