One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
Tag: Kit Kat
Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar UEFA Euro 2012 Ambush Game
Kit Kat Abstract Art (Rijksmuseum Twenthe)
An element of Kit Kat’s sponsorship of the Abstract USA show at the Rijksmuseum Twenthe gallery in the Netherlands was meant to be a bit of fun but caused quite a stir in the art world. Abstract shapes and geometry featured strongly in the exhibition which included works from artists like Frank Stella and… Continue reading Kit Kat Abstract Art (Rijksmuseum Twenthe)
