The RWC 2015 ticket campaign launched in September 2014 – almost exactly one year before the tournament kicked-off – with a multi-channel, multi-phase campaign spearheaded by a commercial called ‘Too Big To Miss’. Pitching the event as a celebration of rugby, the international, national and regional marketing and PR ticket campaign aimed to drive… Continue reading RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
Tag: Blippar
Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
One of the more interesting and thoughtful Euro 2012 ambush campaigns is Nestle brand Kit-Kat’s ‘Cross Your Fingers’ initiative. Nestlé is thought to be investing around £10m into its biggest ever football-themed Kit-Kat cash giveaway – twice the spend it put behind its previous football-led 2006 World Cup activity. Packs of Kit… Continue reading Kit-Kat’s Augmented Reality Blippar Euro 2012 Game
