The National Basketball Association (NBA) rolled out a brand campaign in India fronted by Hindi film actor and brand ambassador Ranveer Singh called ‘This Is Basketball’ which positions the sport and the league as a unifying cultural force. The campaign’s hero spot, which dropped across TV and digital platforms from 25 August, showcases the… Continue reading Actor Ranveer Singh Helps NBA Position Basketball In India As A Unifying Cultural Force
Tag: Actor
Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
A comic campaign in India for blockchain platform Solana saw Indian actor and film producer Arbaaz Khan play a spoof version of tennis great Roger Federer to promote the company’s latest online hackathon The film, promoting the digital ‘Solana Grizzlython’ (which runs from 2 February to 14 March), was developed with Superteam and conceptualised… Continue reading Arbaaz Khan Plays Roger Federer In Indian Campaign Promoting Solana’s Online Hackathon
Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman. The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
Actor David Harbour Becomes Voice Of Brooks Running’s ‘It’s Your Run’ 1st Global Brand Campaign
Brooks Running launched its first global campaign, titled ‘It’s Your Run’, in August with a hero commercial voiced by actor, Stranger Things star and new brand ambassador David Harbour which spearheads a marketing push based around the message that everyone’s a runner even when a run may seem unconventional. The campaign idea is that… Continue reading Actor David Harbour Becomes Voice Of Brooks Running’s ‘It’s Your Run’ 1st Global Brand Campaign
RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
The RWC 2015 ticket campaign launched in September 2014 – almost exactly one year before the tournament kicked-off – with a multi-channel, multi-phase campaign spearheaded by a commercial called ‘Too Big To Miss’. Pitching the event as a celebration of rugby, the international, national and regional marketing and PR ticket campaign aimed to drive… Continue reading RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
