On 15 May, ahead of the 19 May new season start, WNBA rolled out an integrated ‘More Than Game’ tip-off campaign led by a hero spot and a new tagline. Aiming to build awareness and excitement round the WNBA 27th season, the marketing burst builds on the league’s 2022’s ‘More Than’ theme which explores… Continue reading WNBA Expands ‘More Than Game’ Campaign For New Season Tip-Off
Tag: Tip Off
Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
The NBA’s new season launch campaign paired a strong line-up of current NBA stars and league legends – including Steph Curry, Joel Embiid, Bill Walton and Tim Hardaway Sr – alongside relatively unknown actor and hoops super fan Kenyon ‘Nonstop’ Bowman. The hero spot sees Bowman hobnob with hoops royalty (also including Other players… Continue reading Hoops Stars & Actor Kenyon Bowman Get Fans Amped For 2022-23 Season Via ‘The Non-Stop NBA’
WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes Ahead of the tip-off of the 2018 season, the ‘Take a Seat, Take a Stand’ initiative sees fans support outfits committed to supporting women simply by… Continue reading WNBA (& 6 Female Empowerment Organisations) Wants You to ‘Take A Seat, Take A Stand’
Blake Griffin In ‘The Zone’ For Kia’s NBA TV-Led Tip-Off Activation
Long-time Kia NBA pitchman Blake Griffin returns to the league’s automotive sponsor’s new season campaign with four fresh commercials for the new Optima. Continuing the tongue-in-cheek tone of previous executions, this campaign’s creative brings everyday people into the narrative. The kickoff ‘Next Level’’ spot, which debuted during the Kia NBA Tip-Off game, features… Continue reading Blake Griffin In ‘The Zone’ For Kia’s NBA TV-Led Tip-Off Activation
New 2015/16 Basketabll Season Sponsor Activation Leverages NBA Success
As marketing ramps up around the 28 October tip-off for the 2015/16 NBA season, new campaigns by the league, teams, official sponsors, sports brands and athlete ambassador led ambushers all look to leverage basketball’s current prosperity, to build on its success and perhaps even begin to challenge the NFL’s No1 position in the US sports… Continue reading New 2015/16 Basketabll Season Sponsor Activation Leverages NBA Success
