The WNBA has partnered with six national organisations committed to women’s issues have combined on an initiative that will see a percentage of ticket sales donated to causes
Ahead of the tip-off of the 2018 season, the ‘Take a Seat, Take a Stand’ initiative sees fans support outfits committed to supporting women simply by purchasing WNBA tickets.
For each ticket bought, the WNBA is donated $5 to the organisation of each fan’s choice.
This partner organisations supporting girls and women include Planned Parenthood, It’s On Us, GLSEN, MENTOR, Bright Pink and The United State of Women.
Plus, the league will also send one young woman/girl to a WNBA game for free for each ticket bought: aiming to inspire her by the strength, talent and leadership of the women of the WNBA.
From 17 May, ‘Take A Seat, Take A Stand’ was promoted through a spearhead spot amplified across the WNBA’s digital and social spaces such as YouTube
and Twitter.
This season, your ticket supports more than women's basketball. It helps change the game for women and girls. https://t.co/PehIbA2cJb#WNBATakesAStand pic.twitter.com/xraFON4nRG
— WNBA (@WNBA) May 17, 2018
All of the campaign content pieces, which are linked by the #WNBATakesAStand hashtag, aim to drive viewers online to the WNBA’s ticket purchasing platform at http://www.wnba.com/tickets/
“For 22 years, the WNBA and its players – women playing at the highest level of their sport – have stood up as role models for millions of women and girls. With Take a Seat, Take a Stand, we are proud to come together as a league to stand with our partner organizations, our fans and the many inspiring women raising their voices for change in the current women’s movement,” explained WNBA President Lisa Borders.
Comment:
Who said sport and politics don’t mix?
Today, especially in the USA, sport is all about issues and politics and this is just one campaign that proves it.
When purchasing WNBA game seats, hoops fans will not just be supporting organisations aiding and supporting other women across the USA, but they will be going to a game in a league that scored highest in no less than five different fan experience categories (as per a recent sports live experiences study from the Temkin Group).
These categories range from parking and bathrooms, to buying food and souvenirs, plus exiting leaving the stadiums.
The league’s own cause initiative isn’t the only current female empowerment campaign leveraging the start of the WNBA season.
Ahead of the first match-up of the year between the Los Angeles Sparks and the Minnesota Lynx, the Jumpman 23 Jordan Brand launched a powerful, stylish commercial starring Maya Moore and supported the spot with a huge banner hung in downtown Minneapolis.
The Lynx beats the Sparks in last year’s WNBA Finals last year and the champs engaged in the #PettyWarz by ‘rehearsing’ their ring ceremony film right slap bang in the middle of the Sparks’ practice.
The Sparks lost to the Lynx in the Finals last year.
The Lynx started playing their ring ceremony video in the middle of the Sparks’ practice today
: @sportsiren pic.twitter.com/3Fbi9uv3mY
— SB Nation (@SBNation) May 20, 2018
Links:
WNBA
https://www.youtube.com/user/WNBA/
