Paddy Power promoted its new Super Sub soccer sportsbook feature – one which means bets are still valid on players who are subbed off during a game as the subbed on player automatically picks up the bet – through a campaign titled ‘Super Sub is Here To Save Your Bet’. Created by agency Bartle Bogle… Continue reading Crouch & Sheringham Front Paddy Power’s ‘All Subs Are Super’ Promo For New Super Sub Feature
Tag: BBH
Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Paddy Power saddled up with BBH London to roll out a ‘Cheltenham 2023’ storytelling style campaign built around the annual horse racing rivalry between Great Britain and Ireland which peaks during the Cheltenham Festival – the Olympic Games of jump racing. To continue to position itself as an entertainment brand and to promote itself… Continue reading Meaney & Crouch Front ‘Cheltenham 2023’ Campaign As Paddy Power Saddle Up For The Festival
Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament. Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
A comic, multi-platform campaign from UK bookmaker Ladbrokes launched on 8 March to drive awareness of and buzz ahead of the 2021 Cheltenham Festival by celebrating how people from all walks of life pick their horses for the races. The campaign, created by agency BBH, seeks to reminds the UK public that however they… Continue reading Ladbrokes ‘However You Pick Them / Swipe Right’ Campaign Celebrates Cheltenham Festival
Bookmaker Coral Rolls Out Cinematic ‘Fail To Finish’ Campaign Prior to Cheltenham Festival 2020
Three weeks ahead of the first race of the Cheltenham Festival 2020, bookmaker Coral rolled out its first ever cinematic style campaign which seeks to celebrate the pace, passion and drama of horse racing. The launch of Coral’s ‘Fail to Finish’ campaign is actually the first ad in a series that promotes Coral’s Cheltenham Festival… Continue reading Bookmaker Coral Rolls Out Cinematic ‘Fail To Finish’ Campaign Prior to Cheltenham Festival 2020
Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training
Nike Hypercourt is a tech-enabled training experience in the form of a basketball court that enables players to download specific training content, tips and advice from some of the NBA biggest hoops stars (and Nike endorsers) including LeBron James, Kobe Bryant, Kevin Durant, Russell Westbrook and Kyrie Irving. Created in Manila (The Philippines), the… Continue reading Nike’s Hypercourt Offers Digital Content-Powered Basketball Court For Endorser Inspired Training
RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
The RWC 2015 ticket campaign launched in September 2014 – almost exactly one year before the tournament kicked-off – with a multi-channel, multi-phase campaign spearheaded by a commercial called ‘Too Big To Miss’. Pitching the event as a celebration of rugby, the international, national and regional marketing and PR ticket campaign aimed to drive… Continue reading RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
