BT-owned EE rolled out a third wave of work under its ‘Hope United’ squad to launch ‘GayVAR’:an integrated campaign which leverages the mobile operators’ status as the lead partner of The Football Association (The FA) and its flagship Wembley Stadium by highlighting and tackling online homophobia in football. Inspired by the game’s VAR (Video Assistant… Continue reading UK Mobile Telco EE Expands ‘Hope Utd’ Inclusivity Initiative With Launch Of ‘GayVAR’
Tag: Joe Cole
Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Beats By Dre released a campaign called ‘Defy the Noise’ that sheds some light on the criticism, expectation and pressure that many of the planets best football players have to face – especially as they prepare for the most significant matches such as the World Cup. Released on 9 November to leverage building buzz… Continue reading Coman, Doan, Gnabry & Saka (Peckham Town FC) ‘Defy the Noise’ In Beats By Dre Soccer Spot
Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
At the start of June, UK bookie Coral launched its UEFA Euro 2020 cross-channel marketing campaign, ‘Matchday Rewards’, which spanned TV, radio, print and digital content and which seeks to reward customer loyalty throughout the Euro 2020 tournament. Created by agency BBH, the campaign was spearheaded by a hero 30-second spot and by an… Continue reading Coral’s Integrated ‘Make Every Matchday Matter’ Campaign Rewards Loyalty Throughout Euro 2020
Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
Budweiser leveraged its rights as the official beer of The Emirates FA Cup through an ad space donation initiative to Final fans’ locals in Leicester City FC and Chelsea FC called ‘Support Your Club, Support Your Pub’. The US based beer giant, a long-time partner of The Football Association (The FA), donated all of… Continue reading Budweiser Donates FA Cup Sponsorship Space In ‘Support Your Club, Support Your Pub’
EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
Mid-April saw UK mobile telco EE launch a campaign leveraging its sponsorship of Wembley Stadium which offered fans a chance to go head-to-head with famous faces from the football and entertainment worlds at the brand’s world’s first ‘5G AR Foosball Tournament’ EE will host a 5G-powered augmented reality foosball tournament at Wembley Stadium at… Continue reading EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
10 March saw Chelsea FC mark the anniversary of the club’s foundation through an integrated campaign, led by a short film narrated by club legend Joe Cole (a born-and-bred Chelsea supporter from London), which celebrated the resilience and creativity of Londoners through the Covid-19 pandemic. The club, which was founded on 10 March 1905,… Continue reading Chelsea Salute Pandemic Resilience In ‘Proud Of London’ Joe Cole Fronted Film & Local SME Support
