Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’. The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Tag: Lia Lewis
EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
Mid-April saw UK mobile telco EE launch a campaign leveraging its sponsorship of Wembley Stadium which offered fans a chance to go head-to-head with famous faces from the football and entertainment worlds at the brand’s world’s first ‘5G AR Foosball Tournament’ EE will host a 5G-powered augmented reality foosball tournament at Wembley Stadium at… Continue reading EE Leverages Wembley Sponsorship By Giving Fans Chance To Play ‘5G AR Foosball Tournament’
