Early July saw Asahi Super Dry, Japan’s bets selling beer, upgrade its Manchester City FC sponsorship to become the treble-winning club’s Official Training Kit partner and marked the tie-up through an AR campaign called ‘Beyond Expected Training’. The aim of Asahi Super Dry’s marketers was to show that its extended sponsorship is more than… Continue reading Asahi Super Dry Leverages Upgraded Man City Training Kit Partnership Via AR Activation
Tag: Beermat
Deuchars’ ‘Beermat Fringe’ Fronts Edinburgh Alliance
The Edinburgh Festival Fringe official sponsor (and official beer of the Fringe) Deuchars IPA ran an innovative initiative for the 2103 event that offered up-and-coming performers to share their talent by performing live at the festival. The objective of the first ‘Deuchars Beermat Fringe’ was to give both professional and amateur acts the opportunity… Continue reading Deuchars’ ‘Beermat Fringe’ Fronts Edinburgh Alliance
