The Edinburgh Festival Fringe official sponsor (and official beer of the Fringe) Deuchars IPA ran an innovative initiative for the 2103 event that offered up-and-coming performers to share their talent by performing live at the festival. The objective of the first ‘Deuchars Beermat Fringe’ was to give both professional and amateur acts the opportunity… Continue reading Deuchars’ ‘Beermat Fringe’ Fronts Edinburgh Alliance
