The Edinburgh Festival Fringe official sponsor (and official beer of the Fringe) Deuchars IPA ran an innovative initiative for the 2103 event that offered up-and-coming performers to share their talent by performing live at the festival. The objective of the first ‘Deuchars Beermat Fringe’ was to give both professional and amateur acts the opportunity… Continue reading Deuchars’ ‘Beermat Fringe’ Fronts Edinburgh Alliance
Tag: Audition
MasterCard Backs BRITS With ‘Something For The Fans’ Duets
MasterCard spearheads its BRIT Awards sponsorship activation by offering music fans the chance to duet with their idols through its ‘Something For The Fans’ initiative. 2012 marks MasterCard’s 14th year of partnership with The BRIT Awards – which itself is in its 32nd year. The ‘Priceless Duet’ campaign sees cardholders get the… Continue reading MasterCard Backs BRITS With ‘Something For The Fans’ Duets
