The Edinburgh Festival Fringe official sponsor (and official beer of the Fringe) Deuchars IPA ran an innovative initiative for the 2103 event that offered up-and-coming performers to share their talent by performing live at the festival. The objective of the first ‘Deuchars Beermat Fringe’ was to give both professional and amateur acts the opportunity… Continue reading Deuchars’ ‘Beermat Fringe’ Fronts Edinburgh Alliance
Tag: Live Show
Hyundai’s MK Awards South African ‘Superband’
If it worked for The Travelling Willburys, The Highwaymen and Cream, why not for Hyundai? The auto brand activated its sponsorship of the MK Awards, South Africa’s major annual music ceremony, by giving fans the chance to put together the Hyundai Supergroup. MK, a predominantly Afrikaans music channel, held its 7th MK Awards… Continue reading Hyundai’s MK Awards South African ‘Superband’
