Sponsor Berger Paints sought to break the commercial clutter around the 2019 IPL season with an elaborate, interactive social video strategy which featured funny scenarios within a cricket-crazy household in order to expand its social media followers and brand presence and launch a new product. Objectives The brand’s ongoing marketing strategy typically seeks to engage… Continue reading ‘Easy Clean Fresh Perspectives’ – Berger Paints & IPL
Tag: Voting
Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
On 5 December Hincha, the digital division of sport and entertainment agency Sportizon launched a campaign called ‘Pro League Ultimate Goal’ for Eleven Sports Belgium which enables Belgian football fans to vote for ‘the most beautiful goal in Pro League history’. The initiative – built around thrilling skill, historic wins and fan passion – aims to drives awareness… Continue reading Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign
Leveraging the buzz and excitement around the 2022 FIFA Men’s World Cup and the upcoming EA SPORTS FIFA 23 World Cup 2022 update, the gaming giant launched a search for the ‘Ultimate FIFA Soundtrack’. Since it introduced the EA SPORTS FIFA 98 ‘Road To The World Cup’ edition, the EA SPORTS FIFA soundtrack has… Continue reading EA Sports FIFA 23 Reveals The Ultimate FIFA World Cup Soundtrack In Spotify-Fuelled Campaign
Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
Gatorade sports endorsers are visited by their younger selves in the TV spot that spearheads Gatorade’s inspirational and youth sports support ‘For The Love Of Sport’ Olympic marketing campaign. The Pepsi-owned energy drink is using its flagship brand ambassadors – including Serena Williams,Usian Bolt, Paul George and April Ross – to ambush official Olympic… Continue reading Serena, Usain, Paul & April Motivated By Young Selves In Gatorade ‘Love Of Sport’ Olympic Work
Esurance Social, Comp & Photobombs Activate MLB All-Star Digital Ballot
Esurance, the official car insurance partner of Major League Baseball (MLB) is activating its title sponsorship of the all-digital 2015 Esurance MLB All-Star Game Ballot with an integrated campaign that spans in-stadium photobombs and Twitter, to a competition sweepstakes and a Buster Posey fronted national ad campaign. The insurer teamed up with the league… Continue reading Esurance Social, Comp & Photobombs Activate MLB All-Star Digital Ballot
‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
As the World Cup fades into marketers’ memory, activation around this season’s the UEFA Champions League is kicking off and that includes new sponsor Nissan’s campaign, ‘Engineers Of Excitement’, which is led by a series of idents blending elite automotive and football engineering skills. This global initiative, which spans TV, print, outdoor, digital and… Continue reading ‘Excitement Engineers’ Seek Nissan UEFA C.L. Synergies
Hyundai’s MK Awards South African ‘Superband’
If it worked for The Travelling Willburys, The Highwaymen and Cream, why not for Hyundai? The auto brand activated its sponsorship of the MK Awards, South Africa’s major annual music ceremony, by giving fans the chance to put together the Hyundai Supergroup. MK, a predominantly Afrikaans music channel, held its 7th MK Awards… Continue reading Hyundai’s MK Awards South African ‘Superband’
