FIFA partner McDonald’s, or Maccas as it is universally known in Australia, leveraged excitement around the 2023 Women’s World Cup through an integrated marketing programme led by a bespoke pop-up fan fest restaurant, interactive experiences, photo opportunities, a Panini partnership and bespoke tournament menu additions. The fast food giant’s Australian marketing team worked with… Continue reading McDonald’s Australia Experiences, Pop-Ups, Photo Ops & Menu Unites Fans For FIFA Women’s World Cup 2023
Tag: Panini Partnership
Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
On 5 December Hincha, the digital division of sport and entertainment agency Sportizon launched a campaign called ‘Pro League Ultimate Goal’ for Eleven Sports Belgium which enables Belgian football fans to vote for ‘the most beautiful goal in Pro League history’. The initiative – built around thrilling skill, historic wins and fan passion – aims to drives awareness… Continue reading Eleven Sports Belgium & Pro League Launch ‘The Ultimate Goal’ Fan Vote Campaign
