McDonald’s, best known in Australia simply as Macca’s, lays claim to being the one place that all of the game goes in its multi-channel new rugby league season NRL partner activation programme created by DDB Sydney. The fast food giant’s message claim is that whether you are a fan, a coach, a commentator and even… Continue reading McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation
Tag: McDonald’s
McDonald’s Australia Experiences, Pop-Ups, Photo Ops & Menu Unites Fans For FIFA Women’s World Cup 2023
FIFA partner McDonald’s, or Maccas as it is universally known in Australia, leveraged excitement around the 2023 Women’s World Cup through an integrated marketing programme led by a bespoke pop-up fan fest restaurant, interactive experiences, photo opportunities, a Panini partnership and bespoke tournament menu additions. The fast food giant’s Australian marketing team worked with… Continue reading McDonald’s Australia Experiences, Pop-Ups, Photo Ops & Menu Unites Fans For FIFA Women’s World Cup 2023
McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
February saw McDonald’s Canada leverage Toronto Raptors’ Pascal Siakam participation in the 2023 NBA All-Star Game by introducing a new, limited edition ‘Siakam Swirl McFlurry’ and promoting it through an integrated campaign timed to coincide with the 17 to 19 NBA All-Star Weekend. McDonald’s Canada developed the new ‘Siakam Swirl McFlurry’ in collaboration with the… Continue reading McDonald’s Canada Honours Toronto Raptors All-Star Pascal Siakam With ‘Siakam Swirl McFlurry’
McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
Mid November saw McDonald’s launch a 75-market, integrated, social-first campaign leveraging the 2022 FIFA Men’s World Cup called ‘Wanna go to McDonald’s?’ which, according to the brand, plays on the simple truth that there are two things that can unite people from around the world – a love of soccer and of McDonald’s. Launched… Continue reading McDonald’s Teams Up With Ted Lasso, TikTok, K-pop & Twitch For World Cup Unity ‘Wanna Go To McDonald’s’
McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
Launched in time for the opening races of the 2022 NASCAR Cup Series, McDonald’s USA marked its new sponsorship with 23XI Racing (driver Bubba Watson’s team) unveiled a new co-branded streetwear and racewear collection to enable fans to ‘show their support’ and ‘get a taste of the winner’s circle’. The new apparel line of… Continue reading McDonald’s Leverages 23XI Racing NASCAR Team Sponsorship With Racewear Collection
McDonald’s Teams Up With Famous Football Faces For ‘Fun Never Stops’ Fun Football Film
In the first week of September McDonald’s ‘Fun Football’ programme teamed up with several stars from the Premier League and Barclays FA Women’s Super League to front a spot that seeks to get children playing football. Leeds United FC pair Kalvin Phillips and Daniel James and Newcastle’s Jamal Lewis teamed up with Manchester City’s… Continue reading McDonald’s Teams Up With Famous Football Faces For ‘Fun Never Stops’ Fun Football Film
Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
Through May and June McDonald’s UK rolled out its first ever above-the-line campaign for its summer ‘Fun Football’ programme of kids football sessions run in harness with the four UK Football Associations. To promote the fast food brand’s Fun Football initiative of free soccer training sessions for the children aged five-to-11 at 600 locations… Continue reading Kids Show Footie Skills In McDonald’s UK ‘Fun Football’ Activation With The FA/SFA/FAW/IFA
NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign
Launched during the first all-Canadian 20 May game of the 2021 NHL Stanley Cup playoffs between the Montreal Canadiens and the Toronto Maple Leafs, an integrated campaign from McDonald’s Canada links the league’s tradition for players growing beards for luck during the playoffs to the chain’s famous food and drink offerings. Led by a… Continue reading NHL Player Playoff Beards Transformed Into Menu Items In McDonald’s Canada Campaign
Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
Adidas latest unlikely brand collaboration sees the German sportswear giant team up with the American fast food chain McDonald’s to launch a new pair of eye-catching, limited edition sneakers in the burger chains corporate colours leveraging their sponsorship of the All American Games. Launched on 2 March through a PR and digital campaign, the… Continue reading Adidas & McDonald’s Launch Sneaker Collaboration To Leverage All-American Games Sponsorship
McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
The first week of December saw McDonald’s New Zealand, the official family sponsor of Emirates Team New Zealand, launch a new summer campaign supporting the America’s Cup defender ahead of the early 2020 regatta. The campaign, conceived and created by agency DDB Aotearoa, dovetails with the brand’s umbrella marketing approach based around the fast… Continue reading McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
Uber Eats & McDonald’s Team Up On McDelivery To Help Find Pirlo A Country To Support At Russia 2018
Official FIFA partner McDonald’s has linked up with Uber Eats on a campaign fronted by Andrea Pirlo that sets out to help Italians find a team to support at Russia 2018. With Italy failing to qualify for this year’s tournament, the initiative sees the McDelivery and Uber Eats team help the Italian 2006 World… Continue reading Uber Eats & McDonald’s Team Up On McDelivery To Help Find Pirlo A Country To Support At Russia 2018
