McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
Tag: Nathan Cleary
NRL Kicks Off State Of Origin 2021 Marketing With ‘Powered By Rivalry’ Campaign
Australia’s National Rugby League (NRL) kicked off its 2021 State Of Origin promotional marketing in early May with a campaign featuring a strong team of current and former players and authentic fans which shows that, whether you’re a fan or a player ‘Origin isn’t motivated by victory, it’s powered by rivalry’. This year’s marketing… Continue reading NRL Kicks Off State Of Origin 2021 Marketing With ‘Powered By Rivalry’ Campaign
