McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
Tag: New South Wales Blues
Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
Australian financial services outfit Westpac leveraged its status as an official partner of National Rugby League (NRL) by celebrating ‘A Beautiful Partnership’ in a campaign leveraging Game One of the annual State Of Origin series between the New South Wales Blues and the Queensland Maroons on 31 May. Working with agency DDB Sydney, the… Continue reading Australia’s Westpac Bank Celebrates ‘A Beautiful Partnership’ For State Of Origin
