McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
Tag: live game-day broadcast integration
Michelob Ultra Leverages Super Bowl With Sports Star Led ‘Superior Bowl’ Gender Equality Campaign
Michelob Ultra launched a high profile marketing push around Super Bowl LVI at the start of February called ‘Superior Bowl’ which features NFL legend Peyton Manning and tennis super star Serena Williams and champions gender equality. The campaign is led by a hero ‘Superior Bowl’ commercial, includes an appearance by Williams in a live… Continue reading Michelob Ultra Leverages Super Bowl With Sports Star Led ‘Superior Bowl’ Gender Equality Campaign
