August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando Norris and formed a colourful tribute to how Salesforce can deliver customised experiences to keep client customers at the centre of the experience. The campaign,… Continue reading Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
Tag: CRM
McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
McDonald’s Australia celebrated its love of footy in a campaign leveraging the annual State Of Origin Series between New South Wales Blues (NSWRL) and Queensland Maroons (QRL) which ran in a pair of regional 360-degree campaigns in each state which both celebrate the fans, the coaches and the players and the ritual of a pre-… Continue reading McDonald’s Australia Leverages Origin Series With Two-State ‘Footy. I’m Lovin’ It
Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
Insurer AIA rolled out a campaign in Australia starring new AIA Vitality Ambassadors Ash Barty and Stephanie Gilmore (as well as other athlete endorsers including diver Anabelle Smith and yoga influencer Sarah Piotrowski who have been recruited to coach Aussies out of their ‘all or nothing’ approach to sport, health and wellbeing. The ‘All or… Continue reading Aussie Sports Stars Ash Barty & Stephanie Gilmore Front AIA Australia ‘All Or Something’ Campaign
Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Renault launched a new campaign in May promoting its flagship SUV Renault Captur plug-in hybrid model (with E-Tech technology) through a film-led, cycling-themed campaign called ‘Unstoppable’ which drives home the message that nothing can stop us when we are powered by the right energy. Working with agency Publicis Conseil, Renault reaffirms its historic links… Continue reading Renault Captur E-Tech Hybrid’s Cinematic ‘Unstoppable’ Cycling Commercial
Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
Timed to promote the opening of the tournament’s public ticket ballot on 23 October, the RLWC21 organising committee launched a new campaign called ‘Squads Assemble’ on 19 October. The campaign – which was conceived by creative agency McCann Manchester, with PR agency Hatch and Data and insight specialists Goodform – promotes a message of… Continue reading Rugby League World Cup 2021 ‘Squads Assemble’ Promotes Start Of Public Ticket Ballot
‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special
6 August saw official UEFA Champions League partner Hotels.com leverage the tournament restart through a multi-market activation – spanning media, PR and experiences – built around encouraging fans to watch the final stages of the competition from somewhere special this year. The initiative, developed in harness with agency Octagon, sets out to help football… Continue reading ‘No Stadium. No Problem’: UEFA CL Partner Hotels.Com Encourages Fans To Watch From Somewhere Special
Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
Mid March saw Aston Villa Football Club (AVFC) launch of its 2018/19 season ticket marketing campaign with an inventive initiative that not only demonstrates the club’s commitment to ensuring its fans are the face of its campaigns, but also uses its CRM database to personalise supporter-specific creative messaging. Running under Aston Villa’s ongoing ‘Part… Continue reading Aston Villa Launch Emotive, Personalised & Targeted Multi-Platform 2018/19 Season Ticket Campaign
Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
Audi’s associate sponsorship of the South African national cricket team, which began in late 2014 and continues through 2017, spans a comprehensive set of engagement strands (with both fans and stakeholders) that all align Audi with everything innovative and progressive about the Proteas. The umbrella aim was to demonstrate continuous advancement, progression and innovation… Continue reading Audi SA’s Multi-Phase CSA Proteas Partnership Programme Themed Around ‘Progression’
RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
The RWC 2015 ticket campaign launched in September 2014 – almost exactly one year before the tournament kicked-off – with a multi-channel, multi-phase campaign spearheaded by a commercial called ‘Too Big To Miss’. Pitching the event as a celebration of rugby, the international, national and regional marketing and PR ticket campaign aimed to drive… Continue reading RWC 15 Organising Committee’s ‘Too Big To Miss’ Integrated Ticket Campaign
IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
IBM is leveraging its new five-year strategic partnership with the Rugby Football Union (RFU) as its official analytics partner by launching ‘TryTracker’. This is a new data-led online insights tool not only provides ‘Keys To The Game’, play-by-play insights during games and analyses player-by-player performance, but it also employs predictive analytics to identify three… Continue reading IBM’s Live ‘TryTracker’ IS New RFU Online Insights Tool
