Melbourne Storm sponsor CarSales celebrated its partnership in March through a pair of player fronted ads showcasing ‘more’ and ‘faster as keywords set to resonate with home fans through the 2024 NRL season. Developed with creative and production agency Two Tractors and fronted by a trio of Storm stars – Will Warbrick, Tyran Wishart and… Continue reading Melbourne Storm Stars Front Sponsor CarSales ‘Buy’ & ‘Sell’ New Season Campaign
Category: Rugby League
McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation
McDonald’s, best known in Australia simply as Macca’s, lays claim to being the one place that all of the game goes in its multi-channel new rugby league season NRL partner activation programme created by DDB Sydney. The fast food giant’s message claim is that whether you are a fan, a coach, a commentator and even… Continue reading McDonald’s Australia Positioned As ‘Where The Game Goes’ In New Season NRL Sponsor Activation
KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons
Debuting on air during the NRL’s much-discussed double-header in Las Vegas, Kia Australia launched a campaign for its (as yet unreleased) new ‘Ute / Yoot’ (utility vehicle) through a hero commercial revolving around the idea that the vehicle hasn’t been named yet and which is simply stuffed with Aussie sporting legends. A distinctly Australian piece… Continue reading KIA Australia Launches New ‘Ute’ Campaign During Vegas NRL Games Via Spot Stuffed With Aussie Sporting Icons
