Steinlager activated its New Zealand Rugby Union (NZRU) partnership in July with the latest wave of work in its All Blacks ‘Unconditional Supporters’ campaign which unites fans while acting as a reminder of the brewer Lion brand’s presence at the heart of New Zealand’s national identity. Developed in harness with agency DDB Aotearoa, the… Continue reading NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Tag: DDB Aotearoa
McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
The first week of December saw McDonald’s New Zealand, the official family sponsor of Emirates Team New Zealand, launch a new summer campaign supporting the America’s Cup defender ahead of the early 2020 regatta. The campaign, conceived and created by agency DDB Aotearoa, dovetails with the brand’s umbrella marketing approach based around the fast… Continue reading McDonald’s NZ Leverages Team Emirates New Zealand America’s Cup Tie Up & Kiwi Competitive Spirit
