Steinlager activated its New Zealand Rugby Union (NZRU) partnership in July with the latest wave of work in its All Blacks ‘Unconditional Supporters’ campaign which unites fans while acting as a reminder of the brewer Lion brand’s presence at the heart of New Zealand’s national identity. Developed in harness with agency DDB Aotearoa, the… Continue reading NZ Beer Brand Steinlager Unites Unique All Blacks Fans In ‘Unconditional Supporters’ Campaign
Tag: Steinlager
All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour
To leverage spiking interest in the sport around the 2019 Rugby World Cup, bookie TAB launched a campaign called ‘Try Time’ which sought to change betting behaviour: a promotion which gave punters permission to back every team and not just their beloved All Blacks. The Totalisator Agency Board (TAB), which was established back in… Continue reading TAB Leverages All Blacks & RWC Via ‘Try Time’ Campaign & Promo Seeking To Change Betting Behaviour
Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’
During the opening weekend of the 2019 Rugby World Cup, New Zealand Rugby beer partner Steinlager opened a laundromat, The Black Laundry, as the focal point of its ‘Colour Yourself Loyal’ campaign which seeks to inspire Kiwis to back their team by showing their true colours by dying their clothes black. Launched in tandem… Continue reading Steinlager Enables Kiwi Rugby fans To Show Their True Colours At The ‘Black Laundry’
‘Fight For Your Territory’ – Steinlager & All Blacks
A combative, good natured digital outdoor activation leveraged Steinlager’s status as the official sponsor of the All Blacks for the June/July 2017 British & Irish Lions tour. Territory: New Zealand Agency: DDB New Zealand Objective As the official beer partner of the New Zealand All Blacks, Steinlager set out to… Continue reading ‘Fight For Your Territory’ – Steinlager & All Blacks
