Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Tag: Sir Graham Henry
NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
Mid August saw the New Zealand Blood Service leverage spiking rugby interest by teaming up with Sir Graham Henry for a new blood donation drive called ‘The World’s Biggest Reserve Bench’. The campaign, developed with agency YoungShand, sees Henry on a mission to help save Kiwis’ lives by encouraging and recruitment people to join… Continue reading NZ Blood Service & Sir Graham Henry Asks To Help Fill ‘The World’s Biggest Reserve Bench’
