Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
