Former All Blacks coach Sir Graham Henry fronted Steinlager’s ‘Alt Black’ launch campaign with a recruitment video celebrating everyday greatness and the spirit of Kiwi supporters via a virtual, alternative All Blacks rugby team. The beer brand’s digitally-led campaign, created in harness with agency DDB Group Aotearoa NZ, saw it team up with the… Continue reading All Blacks Sponsor Steinlager Gives Kiwis A Chance To Be A Virtual ‘Alt Black’
Tag: Lager
Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Heineken Ireland celebrated rugby rivalries with the launch of a campaign called ‘The Perfect Match’ in late March to leverage its status as the title sponsor of the European Rugby Champions Cup knockout stages. The campaign explores how rivalries co-exist within fan personal relationships. The activation is led by a hero TVC which… Continue reading Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Lager and skateboards seems an inventive capsule collection collaboration but that’s what the design and marketing team at Stella Artois USA have done when it teamed up with Palace Skateboards to create a joint collection called ‘Savour Life Together’. The clothing and accessories collection and campaign, developed in harness with MPC Creative, is led… Continue reading Palace Skateboards and Stella Artois’ Secret Pub ‘Savour Life Together’ Collection Campaign Fronted By Lucien Clarke
Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
Carling launched the second phase of its new 2019 ‘Made Local’ UK campaign with a TV spot and long-form docu-film focused on its support for LGBTQ+ inclusive amateur football team Black Country Fusion FC. The campaign is spearheaded by a television commercial that introduces the team and its players and managements: ‘This is Wednesfield. Meet… Continue reading Carling Extends #MadeLocal Big Idea Via LGBTQ+ ‘Black Country Fusion FC’ Sponsorship
Stella Artois Teams Up With Water.org & Matt Damon For ‘Make Your Super Bowl Matter’ Cause Campaign
The initiative, the AB InBev brand’s first Super Bowl appearance since 2011, is spearheaded by a Big Game commercial called ‘Taps’ and a call for fans to ‘Make Your Super Bowl Party Matter’. The 30-second spot, called ‘Taps’, is fronted by Hollywood star Damon (a co-founder of Water.org) who addresses the viewer directly to… Continue reading Stella Artois Teams Up With Water.org & Matt Damon For ‘Make Your Super Bowl Matter’ Cause Campaign
