Ahead of the 2023 Guinness Six Nations, Irish energy giant Energia launched a player- fronted ‘Think Of The Possibilities’ campaign highlighting their partnership with Irish Rugby and championing all of the people who make ‘the game we love possible’. The campaign, developed in collaboration with agency Core, runs under the brand’s umbrella ‘Think Of… Continue reading Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
Tag: Guinness Six Nations
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
On 10 March, ahead of their Guinness Six Nations game against Ireland on 12 March, England Rugby sponsor O2 demonstrated the power of its 5G network by surprising schoolchildren with a world-first, virtual rugby physical education lesson taught by players Ellis Genge, Jack Nowell and Henry Slade – or at least by their life size… Continue reading Telco O2 & England Rugby Stars Surprise School Via Hologram-Led PE Lesson
Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
February saw stout brand Guinness leverage its rights as the title partner of the 2022 Guinness Six Nations rugby union championship with limited edition packaging in an initiative titled ‘Let’s Settle This’. The world’s most popular stout sought to provide ‘strong stand-out on shelf’ with a limited edition packaging initiative which captured and solidified… Continue reading Guinness Launches Limited Edition ‘Let’s Settle This’ Packaging To Leverage 2022 Guinness Six Nations Tournament
TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
On 27 January a social media campaign trumpeted the new official partnership between Six Nations Rugby and TikTok: a tie-up pitched as ‘a landmark partnership’ which spans the men’s and women’s tournaments of the leading annual rugby union international competition and which sees the short-form video social network become the title partner of the Women’s… Continue reading TikTok Six Nations Rugby Tie-Up Includes Title Sponsorship Of Women’s Six Nations Tournament
Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Heineken Ireland celebrated rugby rivalries with the launch of a campaign called ‘The Perfect Match’ in late March to leverage its status as the title sponsor of the European Rugby Champions Cup knockout stages. The campaign explores how rivalries co-exist within fan personal relationships. The activation is led by a hero TVC which… Continue reading Heineken Ireland’s ‘Perfect Match’ Campaign Leverages Rugby Champions Cup (& Guinness Six Nations)
Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
As the 2021 Guinness Six Nations continues without fans in stadiums, title sponsor Guinness ramped up its advertising around the tournament through a combination of outdoor and online activations across the UK and Ireland (in addition to its rights package in-stadium, media backdrop and bumper logo presence). The major OOH campaign strand began just… Continue reading Guinness OOH, Social, Contests & Food Tie-Ups Leverage Behind-Closed-Doors Six Nations
Dept Int’l Trade Teams Up With Thomas Lyte For Behind The Scenes Six Nations Trophy Campaign
As the 2021 Guinness Six Nations kicked off, trophy maker Thomas Lyte teamed up with the UK Government’s Department for International Trade for a behind-the-scenes campaign focusing on the tournament’s trophy. Launched on 9 February, the campaign rolled out across both the company and the government department digital and social channels (including Facebook, Instagram… Continue reading Dept Int’l Trade Teams Up With Thomas Lyte For Behind The Scenes Six Nations Trophy Campaign
