Amaze, a battery company which describes itself as ‘India’s fastest-growing energy solutions brand’, teamed up with athlete ambassador and Indian cricket icon Virat Kohli for an always-on, performance-focused campaign called ‘Ready To Perform’ created by agency AutumnGrey India. Timed to leverage spiking interest in cricket and in Kohli at the start of the 2024 IPL… Continue reading AMAZE India Teams Up With Virat Kohli To Leverage IPL Fever & Encourage India To Be Always #ReadyToPerform
Tag: Energy
Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
Ahead of the 2023 Guinness Six Nations, Irish energy giant Energia launched a player- fronted ‘Think Of The Possibilities’ campaign highlighting their partnership with Irish Rugby and championing all of the people who make ‘the game we love possible’. The campaign, developed in collaboration with agency Core, runs under the brand’s umbrella ‘Think Of… Continue reading Energia’s ‘Think Of The Possibilities’ Activates Ireland Rugby Tie-Up As 2023 Guinness Six Nations Kicks Off
‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Electric Ireland’s community-focused ‘Game Changers’ women’s grassroots initiative with The Irish Football Association (IFA) in Northern Ireland was an always on, multi-channel three-year programme with linked advertising campaigns which targeted female home decision makers and increased brand awareness, affinity and acceptance and drove sales via supporting and growing women’s football across the province. Territory:… Continue reading ‘Game Changers’ – Electric Ireland & Irish Football Association (Irish FA)
Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Early July saw Chelsea FC launch its new Blue Fuel nutrition service through a multi-channel campaign developed by creative agency The Brooklyn Brothers called ‘Fuel The Way You Play’. Blue Fuel is a combined service and product nutrition range, developed by the club’s sports scientists and coaches, takes a personal approach tailored to each… Continue reading Chelsea FC Roll Out New Brooklyn Brothers Blue Fuel Nutrition ‘Fuel The Way You Play’ Campaign
Virtual AIL Rugby Awards – Energia & AIL / IRFU
Faced with the Covid-enforced rugby shutdown across Ireland in Spring 2020, IRFU sponsor Energia responded to national pandemic restrictions on physical gatherings by using its digital-first rugby activation strategy to leverage its title sponsorship of the AIL Awards by pivoting to an online campaign and ceremony linked to social content, media partnerships and targeted PR… Continue reading Virtual AIL Rugby Awards – Energia & AIL / IRFU
Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
Mid July saw Shell launch a new initiative called ‘Race for The Future’ to leverage its partnership with ABB Formula E Championship team Nissan e.dams and showcase future thinkers’ vision for e-mobility. The energy giant linked up with the Nissan e.dams Formula E team for Season 5 of the ABB Formula E Championship in a… Continue reading Shell Leverages Nissan E.dams Formula E Tie Up Via ‘Race For The Future’ E-Mobility Vision
‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
Energiedirect.nl used its rights as PSV Eindhoven’s main sponsor to create a fan specific energy product for PSV supporters which included football and club related benefits as the utility sought to reduce churn and drive sales in the region. Launched through a multi-channel campaign that spanned a stadium installation, pitch side LEDs, a… Continue reading ‘PSV Energie’ > PSV Eindhoven & Energiedirect.nl
1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
First time UEFA Euro 2016 sponsor SOCAR launched the main phase of its young fan/young player focused ‘Make Your Debut’ tournament campaign in the first week of June with a flagship TV spot. The creative introduced the initiative’s focus on exploring and championing the stories of those making their tournament debuts (just like… Continue reading 1st Time UEFA Euro 2016 Sponsor SOCAR Youth-Focused #MakeYourDebut
BP Spots Activate Team USA Partnership For ‘Energy Within’ Rio 2016 Countdown
As Rio 2016 draws ever closer BP is activating its Team USA partnership through a video-led ‘The Energy Within’ campaign. For the ‘100 Days To Go’ countdown in late April BP launched a core phase of its ‘BP’s Team USA – The Energy Within’ commercial which posits the idea that we all have a… Continue reading BP Spots Activate Team USA Partnership For ‘Energy Within’ Rio 2016 Countdown
Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
Official RWC 2015 tournament provider Duracell launches its #PowerCheck initiative (in harness with Opta) with a campaign fronted by Wales star Sam Waburton. At the core of the campaign is the battery brand’s Facebook-focused, live player performance digital indicator. Through the entire tournament, Duracell will work with sports data outfit Opta to update… Continue reading Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
Mid January saw E.ON kick off its IBU World Cup Biathlon sponsorship work with a German campaign called ‘Faszination Biathlon’ that revolves around dressing one of the star competitors in a stunning ski suit covered with LED lights. Olympic champion Manuela Henkel competed on the biathlon course wearing a full LED suit – which… Continue reading E.ON Activates IBU World Cup Via Stunning L.E.D. Light ‘Faszination Biathlon’ Film
GE’s London 2012 Interactive Infrastructure Olympic Map
IOC partner General Electric has launched an innovative new element to its London 2012 activation in the form of an interactive map that tells the story of the company’s role in powering the Games. The multi-faceted conglomerate – which provides manufacturing, energy and healthcare services (amongst others) to the Olympics – has developed an… Continue reading GE’s London 2012 Interactive Infrastructure Olympic Map
