To leverage Vodafone’s primary partnership with the Ireland Rugby Football Union (IRFU) as the 2023 Rugby World Cup kicks off, the telco and broadband provider launched a fresh iteration of its long-running #TeamOfUs activation called ‘Connections You Can Always Rely On’ which goes to the heart of what makes the current squad special and champions… Continue reading Vodafone, IRFU & Andy Farrell ‘Power Of Us: Connections You Can Always Rely On’ Leverages 2023 RWC
Tag: Andy Farrell
Virtual AIL Rugby Awards – Energia & AIL / IRFU
Faced with the Covid-enforced rugby shutdown across Ireland in Spring 2020, IRFU sponsor Energia responded to national pandemic restrictions on physical gatherings by using its digital-first rugby activation strategy to leverage its title sponsorship of the AIL Awards by pivoting to an online campaign and ceremony linked to social content, media partnerships and targeted PR… Continue reading Virtual AIL Rugby Awards – Energia & AIL / IRFU
