IFK Gothenburg’s ‘Support 24/7’ Radio Station provided football fans the live in-stadium songs and chants they missed when they were unable to go to games in person during the pandemic any time they missed the live stadium atmosphere and wanted to hear the songs they love (and sing along). When Covid-19 hit fans of… Continue reading IFK Gothenburg’s ‘Support 24/7’ Online Radio Station Gives Fans The Stadium Songs They Miss
Tag: Lockdown
Red Star FC’s Full Stadium Game Day Immersive Audio Experience
In late December, French football club Red Star FC launched a game day audio experience for its fans called ‘Stadium Filled’. With its supporters, like so many other fans in world football, unable to attend games in person, the objective was to offer an immersive audio experience mirroring the emotions of a live match… Continue reading Red Star FC’s Full Stadium Game Day Immersive Audio Experience
The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run
In mid November the London-based social agency The Wild released a wrap video of its ‘Bases Covered’ YouTube series for Major League Baseball. With a brief to excite and educate 18 to 34-year-old Europeans about baseball through original, social-first content, the series began when Covid-19 postponed the season start and it was then shot and… Continue reading The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run
Formula E’s Envision Virgin Racing’s Lockdown Pivot From Motorsport To Marble Racing
While most motorsports brands and sponsors turned to the obvious alternative during lockdown in the form of virtual simulations of e-racing, Formula E’s Envision Virgin Racing team adopted a distinctly leftfield tactic and partnered with Jelle’s Marble Runs for the most unlikely of sports crossover collaborations. The tie-up came early in lockdown, as the… Continue reading Formula E’s Envision Virgin Racing’s Lockdown Pivot From Motorsport To Marble Racing
Putt At Home & Raise Dough: Perfect Practice’s Lockdown Tournament For No Kid Hungry
Golf brand Perfect Practice and its flagship Perfect Practice Putting Mat product leveraged the COVID-19 pandemic’s shelter-in-place rules which kept Americans confined to their homes and unable to play golf outdoors with the charity fundraising ‘Perfect Practice Invitational’ on Instagram Stories. The initiative aimed to leverage the brand, its products, customers and the wider… Continue reading Putt At Home & Raise Dough: Perfect Practice’s Lockdown Tournament For No Kid Hungry
Olympic Day 2020 > Team GB ‘Get Set’
Team GB leverages Olympic Day 2020 with an initiative called ‘Get Set’, part of its youth focused engagement programme designed to support families and schools get active and learn about the Olympic Games and the values associated with the movement, fronted by a spot called ‘Get Active With Get Set & Travel To Tokyo’. The… Continue reading Olympic Day 2020 > Team GB ‘Get Set’
Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Reebok India launched a series of home workouts to harness the power of fitness called #WorkOUTfromHome. The initiative, developed with agency 22feet Tribal Worldwide, is an Instagram based series of virtual workouts fronted by a team of Indian athlete ambassadors including Katrina Kaif and Malaika Arora, as well as certified Reebok India’s trainers. … Continue reading Reebok India Helps People Stay Fit Whilst Social Distancing Via #WorkOUTfromHome
Virtual AIL Rugby Awards – Energia & AIL / IRFU
Faced with the Covid-enforced rugby shutdown across Ireland in Spring 2020, IRFU sponsor Energia responded to national pandemic restrictions on physical gatherings by using its digital-first rugby activation strategy to leverage its title sponsorship of the AIL Awards by pivoting to an online campaign and ceremony linked to social content, media partnerships and targeted PR… Continue reading Virtual AIL Rugby Awards – Energia & AIL / IRFU
