In mid November the London-based social agency The Wild released a wrap video of its ‘Bases Covered’ YouTube series for Major League Baseball. With a brief to excite and educate 18 to 34-year-old Europeans about baseball through original, social-first content, the series began when Covid-19 postponed the season start and it was then shot and… Continue reading The Wild’s ‘Bases Covered’ MLB European YouTube Series Is A Lockdown Home Run
Tag: The Wild
MLB ‘Bases Covered’ Social Series Keeps European Baseball Fans Engaged Through Lockdown
‘Bases Covered’ is a new influencer fronted video series from Major League Baseball aimed at educating and exciting European fans about baseball ahead of the new, shortened season. The 10-week YouTube series, created in a tie-up with The Wild and Jungle Creations, is hosted by British sports journalist Max Whittle and Hashtag United player… Continue reading MLB ‘Bases Covered’ Social Series Keeps European Baseball Fans Engaged Through Lockdown
Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects
UK National Lottery operator Camelot launched a new campaign, called ‘Dreams’, to shine a spotlight on one specific strand of its Good Causes funding – local football investment. The initiative aims to highlight the positive difference the lottery’s Good Causes funding makes across the UK in the soccer space and it aims to demonstrate that the… Continue reading Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects
