LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics   The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

ONCE ‘Every Day, New Champs’ Disability Sports Campaign Champions Equality, Teamwork & Trust

A powerful Spanish campaign by lottery brand ONCE, led by a TVC called ‘Every Day, New Champs’, focuses on its support for disability sport and focuses on teamwork, trust and solidarity as the best capacities to overcome barriers.   Launched on 10 February and created by agency Ogilvy Spain, the hero spot was directed by Javier Fesser.… Continue reading ONCE ‘Every Day, New Champs’ Disability Sports Campaign Champions Equality, Teamwork & Trust

Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects

UK National Lottery operator Camelot launched a new campaign, called ‘Dreams’, to shine a spotlight on one specific strand of its Good Causes funding – local football investment.   The initiative aims to highlight the positive difference the lottery’s Good Causes funding makes across the UK in the soccer space and it aims to demonstrate that the… Continue reading Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects