LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics   The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film

Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects

UK National Lottery operator Camelot launched a new campaign, called ‘Dreams’, to shine a spotlight on one specific strand of its Good Causes funding – local football investment.   The initiative aims to highlight the positive difference the lottery’s Good Causes funding makes across the UK in the soccer space and it aims to demonstrate that the… Continue reading Camelot’s National Lottery ‘Dreams’ Campaign Highlights Support For Local Football Projects

C4 Superhumans Retrun For Sainsbury’s Summer Series

After all those Cannes Lions Grand Prix, D&AD Black Pencils, British Arrows and Clios, Channel 4’s ad arm 4 Creative has revived its ‘Superhumans’ work from London 2012 with a new film celebrating the Anniversary Games ‘Return Of The Superhumans’   The C4 campaign sees the broadcaster partner with supermarket Sainsbury’s which sponsors both Parasport… Continue reading C4 Superhumans Retrun For Sainsbury’s Summer Series