British athletes united for a joint campaign that saw three UK national governing bodies – Team GB, ParalympicsGB and Special Olympics GB – team up with sponsor and media outfit Ocean Outdoor to leverage interest around the 2023 Special Olympics Berlin World Games through a June campaign championing diversity and inclusion titled ‘This Is What… Continue reading Team GB, Paralympics GB & Special Olympics GB Show ‘What A Level Playing Field Looks Like’ Diversity & Inclusion Campaign
Tag: ParalympicsGB
Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
As the Tokyo 2020 Paralympics got under way, British Paralympic Association partner Virgin Media teamed up with a star-studded line up for a social support campaign called #WeAreHere. Launched on 24 August and featuring stars such as Alex Brooker, Roman Kemp, Sophie Morgan and Lutalo Muhammad, the campaign is a celebrity-fronted virtual movement to… Continue reading Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film
On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film
Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign
Leveraging the ‘100 sleeps until the start of the Tokyo 2020 Olympic Games’ milestone, Team GB and ParalympicsGB partner Dreams launched new campaign to highlight the power of sleep by focusing how seriously athletes take their sleep (especially in comparison to average Brits). The campaign, which launched on 14 April, celebrates the power and… Continue reading Bed Brand Dreams Leverages Team GB Sponsorship With ‘Sleep Like True Olympians / Talking Sleep’ Campaign
