Seeking to shine the spotlight on the world’s top ranked women’s international rugby union side England, Rugby Football Association (RFU) primary partner O2 rolled out an integrated, multi-channel campaign titled ‘Red Roses: An England Rugby Dream’ ahead of the 2021 Rugby World Cup. Working in harness with creative agency VCCP London and M&C Saatchi… Continue reading O2’s ‘Red Roses: An England Rugby Dream’ Leverages England Rugby Partnership Around The Women’s Rugby World Cup
Tag: Virgin Media
Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Virgin Media painted several of its broadband cabinets gold to celebrate the achievements of ParalympicsGB at the Tokyo 2020 Paralympic Games. The ParalympicsGB partner brand, which launched its #WeAreHere campaign at the start of the Games to leverage its tie-up and encourage the country to cheer on the team, painted cabinets gold in all… Continue reading Virgin Media Broadband Cabinets Painted Gold To Celebrate ParalympicsGB Record Medal Haul
Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
As the Tokyo 2020 Paralympics got under way, British Paralympic Association partner Virgin Media teamed up with a star-studded line up for a social support campaign called #WeAreHere. Launched on 24 August and featuring stars such as Alex Brooker, Roman Kemp, Sophie Morgan and Lutalo Muhammad, the campaign is a celebrity-fronted virtual movement to… Continue reading Virgin Media Rallies UK To Declare #WeAreHere In Social Wave Of Support’ For ParalympicsGB
Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
March saw Virgin Media pen a partnership with the British Paralympic Association (BPA) and immediately activate around the 2018 Winter Games through a multi-phase campaign that began with a research-led inspirational strand and then followed up with a ‘Gold Luck’ video. The deal announcement was made just four days before the start of the 2018 Winter Parlaympic… Continue reading Virgin Media Begins BPA Sponsorship By Urging The Team To ‘Be Fearless’ & Wishing them ‘Gold Luck’
Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
In homage to athlete ambassador and athletics megastar Usain Bolt’s big goodbye to the world of track and field, Virgin Media has leveraged the his final appearance at the IAAF World Athletics Championships with a public projection-led video of the great man running the streets of London. To further tie the campaign to the… Continue reading Virgin Media ‘A Running Legend’ Projection Film Tribute To Usain Bolt At London 2017 World Champs
Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
Thousands of Premier League fans will benefit from cheaper away match tickets when watching their side play Southampton FC courtesy of the Saint’s main sponsor Virgin Media. The media giant has partnered with the Footballer Supporters’ Federation (FSF) on its ‘£20 is Plenty’ campaign by giving all visiting fans a £10 subsidy to every… Continue reading Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Virgin Media is leveraging rising excitement around next month’s Olympic Games with a new campaign called ‘Be The fastest’ that is built around brand ambassador Usain Bolt’s 100-meter world record time. The UK telco/TV/web outfit is rolling out a campaign that aims to prove that Bolt’s record breaking 9.58 second 100 meter time can… Continue reading 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Virgin Media Speed Press Ads Pair Mo With Bolt
As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running prior to the Games by adding British Olympic double gold medallist Mo Farah. The brand launched a new press thread of the initiative with Farah… Continue reading Virgin Media Speed Press Ads Pair Mo With Bolt
Olympians: Virgin & Bolt > Nestle & Daley > Hovis & Pendleton
There are several examples of London 2012 ambush campaigns that are simply fronted by future, current and past Olympians: three of the more interesting and high profile initiatives in recent months are the new Virgin Media broadband ads featuring track superstar Usain Bolt, Nestle’s‘Get Set, Go Free’ promotion backed by a phalanx of Olympians and… Continue reading Olympians: Virgin & Bolt > Nestle & Daley > Hovis & Pendleton
