Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us

July saw Uber and Uber Eats roll out a ‘Like Us’ campaign in New Zealand leveraging their partnership with New Zealand Rugby (NZR) and showing that, when it comes to food and rides, the All Blacks and the Black Ferns are just like the rest of us.   Developed in harness with creative agency Special… Continue reading Uber NZ ‘They Eats/Rides Like Us’ Campaign Proves All Blacks/Black Ferns Are Like The Rest Of Us

X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers

Local US tourist board Visit Ventura partnered with US rail giant Amtrak and the X Games on a joint late June/Early July marketing program focusing on sustainable travel and revolving around a giant train wrap to promote taking the train to X Games California 2023.   First-time partners X Games and Amtrak spearheaded the ecology-minded… Continue reading X Games, Amtrak & SoCal Tourist Boards Partner For Train Wrap & Ticket Offers

Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare

The ‘Universal Health Wear’ campaign from Swedish sportswear brand Craft committed the company to offering Americans 10.7% off a dedicated collection until the USA introduces universal healthcare.   The campaign and offer applies to a bespoke line of hoodies, shorts and T-shirts which are all available to Americans with a 10.7% discount – the same amount… Continue reading Swedish Sports Brand Offers American Customers A ‘Universal Health Wear’ Discount Until US Has Universal Healthcare

Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute

The first week of October saw UEFA Europa League partner Enterprise Rent-A-Car launch its new-season campaign, ‘Legendary Journeys’ which sees fans compete to have famous footballers join them to experience their own, personal match trips.   The vehicle rental brand, which extended its partnership for a further three years back in February 2018, teamed up… Continue reading Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute

Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets

Thousands of Premier League fans will benefit from cheaper away match tickets when watching their side play Southampton FC courtesy of the Saint’s main sponsor Virgin Media.   The media giant has partnered with the Footballer Supporters’ Federation (FSF) on its ‘£20 is Plenty’ campaign by giving all visiting fans a £10 subsidy to every… Continue reading Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets