Sports drink giant Gatorade launched a multi-strand, global ‘The Next 90 Minutes’ campaign to leverage the 2022 FIFA Men’s World Cup which sets out to inspire future generations to achieve greatness, by facing any challenge ahead with confidence. Spearheaded by a film starring Argentina’s Lionel Messi, Gatorade’s campaign aims to reinforce the idea that,… Continue reading Gatorade Leverages Qatar 2022 With Messi Fronted ‘The Next 90 Minutes’ Spot & Limited-Edition Bottle
Tag: Robert Pires
Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Telecoms brand and Wembley Stadium sponsor EE has brought back its ‘Wembley Cup’ tournament for a fourth season and added some new features to freshen up the format. This year’s competition sees will see international footballers compete alongside YouTube stars, while other innovations include a new ‘draft’ stage as well as ‘fast and furious’… Continue reading Fresh Format For EE’s ‘Wembley Cup‘ Tournament Adds Internationals To YouTubers
Arsenal Football Club Launches Official Chatbot With Automated ‘Robot’ Pires
Arsenal has followed in the footsteps of Premier League champions Manchester City with the late October launch of an official club chatbot that was fronted by offering supporters a chance to interact with an automated ‘Robot’ Pires. Trending newsMatch updatesChat with Robot Pires Introducing the new Arsenal bot — Arsenal FC (@Arsenal) October 24,… Continue reading Arsenal Football Club Launches Official Chatbot With Automated ‘Robot’ Pires
Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
The first week of October saw UEFA Europa League partner Enterprise Rent-A-Car launch its new-season campaign, ‘Legendary Journeys’ which sees fans compete to have famous footballers join them to experience their own, personal match trips. The vehicle rental brand, which extended its partnership for a further three years back in February 2018, teamed up… Continue reading Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
Mid December sees UEFA Europa League partner Enterprise launch its latest tournament activation competition campaign called ‘Backseat Pundit’. The car rental brand’s initiative is fronted by a team of European football legends – including Robert Pires, Marcel Desailly, and Christian Ziege – and offers four lucky fans a unique road trip experience through the… Continue reading Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium. The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
