UEFA Europa League partner Kia rolled out a new activation on 26 February called ‘Lift Your Dream’ which teased the upcoming 2021 Trophy Tour 2021 and leveraged its partnership with the UEFA Foundation For Children which aims to ‘level the playing field for all’. Share your dreams by lifting an item that inspires you… Continue reading Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
Tag: UEFA Europa League
Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
The first week of October saw UEFA Europa League partner Enterprise Rent-A-Car launch its new-season campaign, ‘Legendary Journeys’ which sees fans compete to have famous footballers join them to experience their own, personal match trips. The vehicle rental brand, which extended its partnership for a further three years back in February 2018, teamed up… Continue reading Enterprise’s UEFA Europa ‘Legendary Journeys’ Experiential Campaign Led By Ballack/Pires/Kanoute
Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
Mid December sees UEFA Europa League partner Enterprise launch its latest tournament activation competition campaign called ‘Backseat Pundit’. The car rental brand’s initiative is fronted by a team of European football legends – including Robert Pires, Marcel Desailly, and Christian Ziege – and offers four lucky fans a unique road trip experience through the… Continue reading Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
With the new Premier League 2016/17 season two weeks away, BT and Sky are once again locked in a multimillion pound marketing dogfight for broadcaster bragging rights as they aim to convince consumers that each is the pre-eminent football channel of choice. Sky’s Beckham-fronted ‘It Could Happen’ campaign is built around the Premier League’s… Continue reading BT Vs Sky: Big 2 UK Football Broadcasters Resume Marketing Battle
