UEFA Europa League partner Kia rolled out a new activation on 26 February called ‘Lift Your Dream’ which teased the upcoming 2021 Trophy Tour 2021 and leveraged its partnership with the UEFA Foundation For Children which aims to ‘level the playing field for all’. Share your dreams by lifting an item that inspires you… Continue reading Kia Ambassador Van Persie Promotes UEFA Trophy Tour & Kids Foundation Via #LiftYourDream
Tag: Robin Van Persie
Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Mid December saw Enterprise team up with former Manchester United and Arsenal icon Robin Van Persie and British comedian Lloyd Griffith to launch a new UEFA Europa League activation – ‘Europa Road Trip’. The ambassador pairing rolled out the initiative with a launch spot which rolled out across the car rental brand’s digital and social… Continue reading Enterprise Leverages UEFA Sponsorship Via Van Persie Fronted ‘Europa [League] Road Trip’ Campaign
Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
Launched in mid June as the World Cup got under way, online retailer Wish leveraged the tournament with an integrated, global campaign that explores just what happens when famous footballers (not playing at the World Cup) have too much time on their hands. The answer, at least according to the brand, is gardening and… Continue reading Comic Wish World Cup Campaign Shows What Players Do With Too Much Time One Their Hands
