The official broadcaster of the 2022 FIFA Men’s World Cup in France, beIN SPORTS, promoted its rights, coverage and its position as the only TV channel in France to broadcast all 64 matches of the tournament through a call centre focused campaign called ‘Experience 100% World Cup’. The campaign’s aim was to drive awareness… Continue reading BeIN SPORTS Promotes Its Qatar 2022 Coverage Via French ‘Experience 100% World Cup’ Campaign
Tag: Marcel Desailly
Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
Mid December sees UEFA Europa League partner Enterprise launch its latest tournament activation competition campaign called ‘Backseat Pundit’. The car rental brand’s initiative is fronted by a team of European football legends – including Robert Pires, Marcel Desailly, and Christian Ziege – and offers four lucky fans a unique road trip experience through the… Continue reading Enterprise Activates UEFA Europa League Tie-Up Via Former Player Led ‘Backseat Pundit’ Competition
Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
The latest instalment in Carlsberg’s rich Euro 2016 activation sees the official beer brand team up with French football legend Marcel Desailly to re-imagine the French revolution in an international TV spot called ‘If Carlsberg did La Revolution’. The latest strand of its expansive tournament creative sees the UEFA partner link up with the… Continue reading Carlsberg & Desailly Re-work French Revolution In Euro 16 Ticket Giveaway
