Ahead of the start of 2022/23 Premier League (PL) season, broadcast partner BT Sport rolled out an experimental, multi-channel campaign built around fan-fuelled experiment which collected, tested and showcased supporters’ soccer beliefs and predictions by scrutinising them under scientific testing in ‘The BT Sport Believe It Lab’. The initiative kicked off in a laboratory where… Continue reading BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
Tag: Pay TV
DIRECTV Go In Brazil Broadcasts Fake UEFA Champions League ‘Pirate Match’
Streaming platform DIRECTV GO sought to highlight the problem of pirated Pay-Tv in Brazil and disrupt the illegal sports streaming ecosystem through an initiative called ‘The Pirate Match’: a live-streamed football match where everything was fake. The project saw DIRECTV GO team up with agency Mirium Brazil in a direct response to the fact… Continue reading DIRECTV Go In Brazil Broadcasts Fake UEFA Champions League ‘Pirate Match’
BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
The Tottenham Hotspur and England star Dele Alli offers a fast paced, immersive preview of what’s coming up on BT Sport this season as the attacking midfielder tries his hand at basketball, boxing, cricket, rugby, UFC and, naturally, football. The objective of the spearhead spot is to ‘drive familiarity around the brilliant range of… Continue reading BT Sport Leverages New Season Via ‘Being Dele’ Multisport Ad Fronting ‘Be There’ Brand Proposition
Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
Thousands of Premier League fans will benefit from cheaper away match tickets when watching their side play Southampton FC courtesy of the Saint’s main sponsor Virgin Media. The media giant has partnered with the Footballer Supporters’ Federation (FSF) on its ‘£20 is Plenty’ campaign by giving all visiting fans a £10 subsidy to every… Continue reading Southampton FC Sponsor Virgin Media Links With FSF ‘£20’s Plenty’ To Subsidise St Marys Away Fan Tickets
BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
A new football campaign for the upcoming season sees BT Sport promote itself as broader, more complete competitor to Sky Sports for UK soccer supporters with creative blending four core competitions: Premier League, Champions League, FA Cup and Europa League. This initiative marks the first time BT has combined its tournament rights into a… Continue reading BT Sport ‘4 Competitions, 1 Venue’ Football Campaign Blends Rights Via Composite Creative
Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
Sky, the owner and primary sponsor of pro cycling’s dominant Team Sky, is running an online video series called ‘Mini Team Sky’ around cycling’s flagship annual event – Le Tour De France – exploring the different facets of the race and the team’s approach to it. The web films may feature the members of… Continue reading Sky Cycling Explores Le Tour de France Via ‘Mini Team Sky’ Online Film Series
Beckham Stars In Sky Sports New Premier League Season #ItCouldHappen TVC
David Beckham fronts Sky Sports’ promotional advert for the new Premier League season The 60-second commercial video starts with Beckham setting out on a morning jog only to find himself running through scenes from 10 months of football: visiting pubs, homes, streets and park pitches en route. The ex-Manchester United player and former England… Continue reading Beckham Stars In Sky Sports New Premier League Season #ItCouldHappen TVC
9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
Virgin Media is leveraging rising excitement around next month’s Olympic Games with a new campaign called ‘Be The fastest’ that is built around brand ambassador Usain Bolt’s 100-meter world record time. The UK telco/TV/web outfit is rolling out a campaign that aims to prove that Bolt’s record breaking 9.58 second 100 meter time can… Continue reading 9.58 Seconds Lasts a Lifetime in Usain Bolt’s New #BeTheFastest Virgin Media Campaign
