David Beckham fronts Sky Sports’ promotional advert for the new Premier League season The 60-second commercial video starts with Beckham setting out on a morning jog only to find himself running through scenes from 10 months of football: visiting pubs, homes, streets and park pitches en route. The ex-Manchester United player and former England… Continue reading Beckham Stars In Sky Sports New Premier League Season #ItCouldHappen TVC
Tag: TV Broadcast
Virgin Media Links Fan Personalities To Animals In EPL Promo
Virgin Media’s integrated campaign promoting its new soccer season offering revolves around creative executions showing various animal fans blending species habits and supporter behaviour. The campaign, based around the idea of ‘every game, for every kind of fan’, features wolf fans howling at the TV, a preening peacock gloating about the game, rival stag… Continue reading Virgin Media Links Fan Personalities To Animals In EPL Promo
NHL/NBC Sports Willy Wonka Style Chocolate ‘Bracket Bar’ Playoff Promotion
The NHL and its official broadcasters NBC Sports have allied on a campaign that blends banded chocolate bars with a Willy Wonka style competition to build awareness around the 2015 Stanley Cup playoffs. This initiative is a strand within the umbrella ‘Every Game. Every Night. Don’t Miss a Moment’ campaign The promotion is… Continue reading NHL/NBC Sports Willy Wonka Style Chocolate ‘Bracket Bar’ Playoff Promotion
