The NHL and its official broadcasters NBC Sports have allied on a campaign that blends banded chocolate bars with a Willy Wonka style competition to build awareness around the 2015 Stanley Cup playoffs. This initiative is a strand within the umbrella ‘Every Game. Every Night. Don’t Miss a Moment’ campaign The promotion is… Continue reading NHL/NBC Sports Willy Wonka Style Chocolate ‘Bracket Bar’ Playoff Promotion
Tag: Playoff Promotion
NBC Sports’ Long Form ‘Face To Face With The Stanley Cup’ NHL Final Promo
NBC Sports is promoting its coverage of the 2015 NHL Stanley Cup with a spot showing just what happens when unsuspecting hockey fans come face-to-face with the Stanley Cup trophy. The reactions range from excitement and delight, stunned shock, jaw-dropping awe and even a few tears. This powerful fan-reaction film, narrated by Hollywood… Continue reading NBC Sports’ Long Form ‘Face To Face With The Stanley Cup’ NHL Final Promo