Comcast Business, an official partner of The Players Championships, takes the brand and its target C-Suite demographic out of the boardroom and onto the links in a campaign called ‘Powering Possibilities’ starring two-time major champion and 2021 ‘Comcast Business Tour Top 10’ winner Collin Morikawa. Activating its rights package in its inaugural year as an… Continue reading Comcast ‘Powering Possibilities’ B2B Campaign Leverages The Players Championships Sponsorship Via Morikawa Fronted ‘Impossible Shot’
Tag: NBC
NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials
Ahead of the 2023 US Open, official broadcaster NBC rolled out a series of promotions featuring actors Jason Bateman and Will Arnett which reference the pair’s hit sitcom ‘Arrested Development’ and promote the USGA’s annual showpiece. To promote the 2023 tournament, which is scheduled for 15 to 18 June at the Los Angeles Country… Continue reading NBC Sports Pair Up With Jason Bateman & Will Arnett For Comic US Open Golf Commercials
Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup
On 30 September NFL primary partner Pepsi teased its Super Bowl 56 Halftime Show through a social reveal unveiling a West Coast hip hop gig for a game played in the Los Angeles area which splits the spotlight five way featuring performances from Dr Dre, Snoop Dogg, Eminem, Mary J Blige and Kendrick Lamar. … Continue reading Pepsi Social Teaser Unveils West Coast Hip Hop Five Star Super Bowl 56 Halfimte Show Lineup
Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
With the Kentucky Derby postponed until September, the race’s bourbon brand partner and broadcaster NBC sought to keep some of the event’s traditions alive on the first Saturday in May – the day the race is usually run. With the Churchill Downs stands and track empty and silent due to the coronavirus outbreak, race… Continue reading Woodford Reserve’s Socially Distant Ode To ‘Old Kentucky Home’ At An Empty Churchill Downs
Asics Fires The Starting Pistol On The Olympic Strand Of Its Ongoing ‘I Move Me’ Campaign
Late February saw sportswear brand Asics leverage the US Olympic trials to kick-off the Olympic strand of its ongoing ‘I Move Me’ campaign with a multi-platform initiative spearheaded by two new television commercials. The integrated campaign, which rolls out over the coming months, revolves around Asics’ team of Olympic athletes ambassadors: some of whom… Continue reading Asics Fires The Starting Pistol On The Olympic Strand Of Its Ongoing ‘I Move Me’ Campaign
NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football
The start of November saw NBC fie the starting gun on its Tokyo 2020 Olympics promotional campaign with the launch of a fast-paced, NFL-linked promo debuting during ‘Sunday Night Football’ followed by a full ‘Get Ready’ video. The 15-second sprint-focused, lightening fast promo premiered during the halftime break of Sunday’s NBA telecast of the… Continue reading NBC Launches Tokyo 2020 Campaign With Fast Paced Olympic Sprint Spot In Sunday Night Football
Puck Drops On Evolving NHL Music Strategy Via Cross Platform Green Day Partnership
One notable strand of Steve Mayer, the NHL’s Chief Content Officer Steve Mayer’s strategy since he joined in 2015 is to integrate music into the hockey experience and as the puck drops on the new season the league launched the next evolution of this strategy in a cross-platform partnership with Green Day. The tie-up… Continue reading Puck Drops On Evolving NHL Music Strategy Via Cross Platform Green Day Partnership
Tourism Ireland Ambushes The Ryder Cup 2018 In the USA Via ‘Home of Champions’ Commercial
Tourism Ireland capitalised on the 2018 Ryder Cup hype with a new campaign in the USA highlighting golf-specific holidays on the island of Ireland The campaign’s lead commercial, called ‘Home Of Champions’, aired in the USA on the tournament’s official American broadcaster – the NBC Golf Channel. The 30-second ad was run through… Continue reading Tourism Ireland Ambushes The Ryder Cup 2018 In the USA Via ‘Home of Champions’ Commercial
Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
US racing series Nascar launched a new campaign ahead of its playoff run that aims to take fans down onto the track for a close up experience of all the race day excitement. Nascar is revving up for its playoff run, and a new campaign takes people down on the track and behind the… Continue reading Nascar Puts It ‘All On The Line’ For Monster Nascar Cup Series Playoff Run Responsive Campaign
NBC Extends ‘All Eyes On’ Campaign To Hype SNF Football As The Year’s Final Summer Blockbuster
A new 30-second commercial from NFL broadcaster NBC, launched on 7 September, hypes the first Sunday Night Football (SNF) telecast as the last blockbuster of the summer. Called ‘All Eyes On’, the broadcaster’s on-air promo, for the 16 September matchup between the New York Giants and the Dallas Cowboys, features an elite set of… Continue reading NBC Extends ‘All Eyes On’ Campaign To Hype SNF Football As The Year’s Final Summer Blockbuster
NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400
Starting its promotional push for the 13th season of ‘Sunday Night Football’, NFL broadcast partner NBC revved up its football promotions with a new campaign that launched during its broadcast of one of the summer’s biggest car races. Fans who turned on to watch the NASCAR Coke Zero Sugar 400 on Saturday, 7 July… Continue reading NBC Sunday Night Football ‘All Eyes On’ Campaign Debuts During NASCAR Coke Zero Sugar 400
SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato
NBC’s long-running, classic comedy show Saturday Night Live has launched a spoof sports spots to promote this week’s episode of the show introducing Nike’s new Pro-Chiller Leggings. With copy lines like ‘Designed for endurance, Used for sitting on the couch’, the commercial mocks the usual, classic sportswear spot approach which sees athletic-wear marketed by… Continue reading SNL Spoof Spot For Nike’s ‘Pro Chiller Leggings’ Is A Comic Commercial For The Sports Fan & Couch Potato
