Tourism Ireland capitalised on the 2018 Ryder Cup hype with a new campaign in the USA highlighting golf-specific holidays on the island of Ireland The campaign’s lead commercial, called ‘Home Of Champions’, aired in the USA on the tournament’s official American broadcaster – the NBC Golf Channel. The 30-second ad was run through… Continue reading Tourism Ireland Ambushes The Ryder Cup 2018 In the USA Via ‘Home of Champions’ Commercial
Tag: Tourism Ireland
Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
An innovative music-led partnership to promote Ireland’s first official long-distance touring route – The Wild Atlantic Way – saw Tourism Ireland develop and alliance with band Solomon Grey to create a road trip soundtrack and video. The idea, developed with agency Publicis (London) is that every great road trip deserves its own soundtrack. … Continue reading Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
