On 27 September singing super star Billie Eilish took to social media to promote her new sustainable sneaker collection partnership with Nike Jumpman 23 Jordan sub-brand . The collection’s bespoke 100% vegan Air Jordan sneakers are made from more than 20% recycled material and its Air Jordan 1KO bespoke lime green colourway design is… Continue reading Super Star Singer Billie Eilish Teams Up With Nike For Vegan/Sustainable Signature Air Jordan Launch
Tag: Music Partnership
Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
In mid-September Cricket Australia and Big Bash kit partner Nike joined forces with Australian music superstar Tones And I to launch the 2021 summer Big Bash League and its new look team and tournament apparel collection. The move sees Tones And I become a lead ambassador for both the KFC BBL|11 and Weber WBBL|07… Continue reading Cricket Australia’s Big Bash Leagues Link With Musician ‘Tones And I’ & Nike For Season Launch
Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016
Gillette rolls out a global ‘Perfect Isn’t Pretty’ film showcasing its elite athlete ambassador talent in training mode a month before the Olympic Games start in Rio The aim of the campaign from the world’s biggest male grooming brand is to salute the arduous journey and tough training regimes going on away from the… Continue reading Global Gillette ‘Perfect Isn’t Pretty’ Links Sia & Training For Rio 2016
Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
Following their recent $25m sponsorship deal, Samsung has teamed up with Rihanna for an innovative campaign teasing the release date of her new album via an immersive digital experience. The release date of the pop superstar’s eighth studio album, called ‘Anti’, is available to fans who can complete a set of cryptic puzzles hosted… Continue reading Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Beats By Dre is leveraging interest in the US Open and in Serena Williams’ attempt to equal the all-time Grand Slam titles record with a multi-product promotion, long-form film called ‘Rise’. Themed around an ‘adversity’ and ‘comebacks’ strand of Serena’s career story, this campaign is about training hard, dedication, determination and commitment in the… Continue reading Beats’ Serena Williams ‘Rise’ > Long-Form Storytelling + Subtle Cross Promotion
Corona’s Summer Spotify Tie-In For Its Brand-Owned ‘SunSets’ Music Festivals
Corona has allied with Spotify to promote its branded music festival series – Corona SunSets – with a competition offering listeners of the streaming service a chance to win an August trip to its Spanish music event in Ibiza. Music lovers and beers drinkers visiting the campaign’s Corona’s SunSet hub on Spotify and who… Continue reading Corona’s Summer Spotify Tie-In For Its Brand-Owned ‘SunSets’ Music Festivals
Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Toilets are a pretty big topic at Glastonbury and 2015 saw charity WaterAid construct a ‘loo with a view’ as a fulcrum of its festival-led campaign – called #MakeItHappen – to highlight the plight of the 2.5 billion people in the world who do not have a private toilet Whilst certainly a useful and… Continue reading Water Aid’s Glasto ‘View Loo’ Fronts Tap & Toilet ‘Make It Happen’ Campaign
Wiggle’s Music Video Led ‘This Is How We Roll’ Campaign
Cycling retailer Wiggle is rolling out a multimillion-dollar ‘The Is How We Roll’ music-led marketing campaign in harness with musician George Barnett that aims to further increase its penetration in the UK and Australia. The initiative, which spans TV, press, outdoor, print media and digital in both markets, features a brand new track by… Continue reading Wiggle’s Music Video Led ‘This Is How We Roll’ Campaign
MiO Engages Millennials Via Entertainment Alliances
Kraft’s innovative MiO ‘enhanced water’ product is rolling out a programme of niche, hip music, stunt and festival sponsorships to engage with millennials across North America and bring its ‘Make It Original’ campaign ideas to life. The Kraft brand in the US and Canada has expanded its music space alliances through several festival and… Continue reading MiO Engages Millennials Via Entertainment Alliances
Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
An innovative music-led partnership to promote Ireland’s first official long-distance touring route – The Wild Atlantic Way – saw Tourism Ireland develop and alliance with band Solomon Grey to create a road trip soundtrack and video. The idea, developed with agency Publicis (London) is that every great road trip deserves its own soundtrack. … Continue reading Solomon Grey’s ‘Sounds Of The Wild Atlantic Drive’ For Tourism Ireland
IBM’s US Open Tennis Data Creates ‘Sessions’ Music
During the US Open, James Murphy, the former frontman of electronic dance-punk band LCD Soundsystem, teamed up with IBM for a special ‘US Open Sessions’ music/data project. The initiative took IBM data from the tennis tournament and transformed this into electro tunes. This innovative approach to Open orchestration, saw the musician work with… Continue reading IBM’s US Open Tennis Data Creates ‘Sessions’ Music
Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15
Whiskey brand Jack Daniels is already activating its 2015 Lollapalooza rights with a new digital campaign called ‘Summer Swarm’ giving fans weekly ‘social photo’ challenges to be in with a chance to win a VIP trip for two to Chicago for next year’s version of the iconic August music festival. The US social sweepstakes style… Continue reading Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15
