Following their recent $25m sponsorship deal, Samsung has teamed up with Rihanna for an innovative campaign teasing the release date of her new album via an immersive digital experience. The release date of the pop superstar’s eighth studio album, called ‘Anti’, is available to fans who can complete a set of cryptic puzzles hosted… Continue reading Samsung & Rihanna Tease #ANTIdiaRY Via Immersive Digital Experience Clues
Tag: Tracks
Ford’s ‘Songs Of The Road’ Public Radio Music Partnership With Acoustic Cafe & Songcraft
Instead of the more usual blockbuster experiential initiative at a major music festival or a high profile popstar partnership, this summer sees Ford Motor Company produce a song-writing show for US public radio. Ford is rolling out a series of episodes in its branded music series, targeting millennials, called ‘Songs of the Road’. … Continue reading Ford’s ‘Songs Of The Road’ Public Radio Music Partnership With Acoustic Cafe & Songcraft
